Top Beauty Retail Apps on Android in Ukraine Q4 2024

In the fourth quarter of 2024, several beauty retail applications demonstrated notable trends in Ukraine's Android market. Here’s a closer look at the performance of the top five apps based on Sensor Tower data.

EVA — гіпермаркет краси maintained a steady download rate throughout the quarter, with numbers hovering around 10K weekly. Active users saw a remarkable climb, starting at 268K and peaking at 392K in mid-November before stabilizing around 328K by the end of December.

Brocard: акції та знижки experienced a strong surge in downloads, especially towards the end of the quarter, reaching over 13K in the final week of December. This was accompanied by a significant rise in active users, growing from 26K to an impressive 65K by the quarter's close.

Prostor saw a gradual increase in downloads, peaking at nearly 14K in early November. Active users also increased steadily, beginning at 14K and reaching close to 36K by the end of December.

MAKEUP - Beauty without limits showed a consistent download rate, averaging around 6K weekly. Its active user base grew significantly, starting at 34K and ending at over 61K, marking a strong engagement throughout the quarter.

Notino: perfumes and cosmetics had a notable spike in downloads mid-November, reaching over 14K. Active users consistently increased, starting from 41K and peaking at 87K by late December.

These insights offer a glimpse into the dynamic landscape of beauty retail apps in Ukraine. For more detailed analytics and trends, visit Sensor Tower.